The Corona Beers company have tied in their passion for recycling and the environment with raising brand awareness through their Corona Save the Beach Project.  Each year they try to find a different way of drawing attention to the waste we deposit on European beaches, and through their website they encourage the public to register their votes for the dirtiest beaches. 

At the end of each successful campaign a beach is chosen and cleaned up by Corona. In June they designed, built and opened a very exclusive hotel in Rome. It was created by the German designer Ha Schult, and was made entirely from rubbish that had been collected from beaches. This is incredible!